CASOS DE ÉXITO

Organic Visibility Growth

How we transformed a visually strong website into a search-ready growth asset.

ANALYSIS

The Challenge

DRRP Spaces faced several structural issues that were blocking its organic growth:

Confusing site architecture

over 160 URLs per section, mixing old and new pages without a clear hierarchy

Crawling issues

deleted pages without proper redirects, 404 errors, and redirect chains affecting crawl efficiency

Incorrect geo-targeting

Google couldn’t clearly differentiate between Peru and Spain versions

Duplicate content

similar URLs across .pe, .es, and .com domains without proper canonicalization

Indexation problems

robots.txt, meta tags, and sitemaps were misaligned with SEO strategy

Solution

At SeoLab, we implemented a technical strategy to reorganize the site and send clear signals to search engines:

Technical SEO audit to identify crawl errors, broken links, indexation issues, and duplication

Internal linking restructuring, removing outdated links and improving hierarchy and navigation

Redirect optimization, implementing proper 301s and eliminating unnecessary chains

International SEO implementation, including hreflang tags and correct domain segmentation

Sitemap optimization, creating country-specific sitemaps and removing irrelevant URLs

Indexation control, aligning robots.txt, meta tags, and canonical signals with SEO priorities

OUR RESULTS

Thanks to the technical intervention, DRRP Spaces achieved:

Key Metrics

Search Performance Growth

Business Impact

DRRP Spaces went from having a visually strong website that was invisible to search engines, to a technically optimized platform ready to compete organically.

Does your website look great but fail to generate organic traffic?

At SeoLab, we turn visually appealing websites into high-performing acquisition channels.