Who are we?
At SeoLab, we do not manage campaigns; we design growth infrastructures. We are a multidisciplinary team with engineering DNA, focused on turning technical search positioning into a strategic sales and authority asset for market-leading companies.
We combine deep analysis, precise strategy, and advanced technology to turn your website into a true lead generation and sales engine.
Our methodology is grounded in data, our commitment is real, and our results drive your digital growth.
Expert-led approach
Every member of our team is a specialist in their field. We have spent years helping brands across LATAM and the U.S. grow through measurable results.
Engineering DNA
We apply engineering processes and data analysis to optimize algorithmic visibility. We execute based on technical models and structured evidence.
Instant access to your information
From day one, you have full visibility into your performance. Nothing is hidden. Everything is measured.
Agile, direct communication
We eliminate the opacity of traditional service models. Through our Orbit operating system, you get real-time visibility into every sprint, every deliverable, and the direct impact on your digital architecture.
Next-generation tools
We work with leading platforms for management, automation, and analytics. Everything we do is backed by real-time data.
Algorithmic adaptability
Search is no longer limited to Google. We design strategies built for the generative era (AEO / GEO), ensuring your brand becomes an authority source cited by current and future AI models.
We’re with you
every step of the process
Clear, direct communication
Organized workflows
Sprint-based planning
Responses in under 24 hours
Kickoff to understand your brand
We align marketing with business goals
Everything backed up in the cloud
Transparency at every step
Expert, multidisciplinary team
LEADERSHIP & STRATEGY
Esteban Morales
Esteban Morales is an Industrial Engineer specialized in process optimization and information systems. His vision for SeoLab Agency was born from the need to apply engineering rigor to search algorithms.
After years leading lead acquisition in highly competitive industries, Esteban developed a methodology that replaces conventional marketing with technical authority structures designed to deliver scalable results for leading brands across the region.
- LinkedIn Profile
Sebastián Lock
Sebastián Lock is an Industrial Engineer from the University of Lima with more than 8 years of experience in operations and business strategy. In 2021, he discovered SEO and found in it a way to combine his passion for optimization and data with the digital growth of companies.
As SeoLab’s CFO, he leads the company’s financial and operational management with a focus on efficiency, profitability, and sustainable expansion in the digital environment.
- LinkedIn Profile
Robert Virona
Robert Virona brings more than 20 years of experience managing both online and local projects, with a strong track record in leading teams and driving strategic initiatives. Since 2010, his passion for technology and digital marketing has led him to specialize in SEO.
In 2018, he formally began his path as a web positioning specialist, standing out in key areas such as SEO strategy, UX, and content. At SeoLab Agency, he is focused on continuously improving team performance across every area of the business.
- LinkedIn Profile
