¿Cuál es la diferencia entre CRO y UX?

La UX (experiencia del usuario) se enfoca en cómo las personas interactúan con tu sitio: navegación, diseño, claridad. El CRO (optimización de conversión) busca que esas interacciones se traduzcan en resultados concretos: leads, ventas o registros. Son disciplinas complementarias.

¿Cómo sé si necesito CRO y UX?

Si tienes tráfico pero tus conversiones no mejoran, es probable que haya problemas de experiencia o fricción en el recorrido del usuario. Una auditoría rápida puede detectar puntos de mejora y definir prioridades.

¿Qué herramientas utilizan para medir el comportamiento del usuario?

Trabajamos con mapas de calor, grabaciones de sesiones, análisis de embudos y eventos personalizados en Google Analytics. Todo se mide antes de tomar decisiones.

¿Qué es una prueba A/B y para qué sirve?

Es un experimento donde se comparan dos versiones de una misma página o elemento (por ejemplo, un botón o un formulario) para ver cuál convierte mejor. Permite tomar decisiones basadas en datos, no en intuición.

¿Cada cuánto se hacen ajustes?

Depende del comportamiento del usuario y del ritmo de tráfico. Normalmente trabajamos con ciclos de optimización cada 2 o 4 semanas, revisando resultados y aplicando mejoras de forma progresiva.

Seolab » Services » CRO y UX

CRO y UX

We turn visits into real conversions

Your website can't just be pretty. It has to work. At SeoLab Agency, we combine behavioral analysis, user-centered design, and flow optimization to increase conversion rates without losing focus on the experience. Probamos, medimos, ajustamos. Y lo hacemos con datos, no con supuestos.

Why work on CRO and UX on your site?

It doesn't matter how many visits you get if you're not converting. Conversion rate optimization (CRO) and user experience (UX) strategies are designed so that every click has a clear purpose and every interaction brings your customer closer to the result.

Applying them to your site allows you to:

Reduce leakage points in forms, shopping carts, or key pages

Improve navigation and eliminate friction in the user journey

Increase your lead and sales ratio without relying solely on traffic

Build trust and credibility based on user experience

From analytics to conversion Step by step with you

We analyze real data to find what isn't working.

We don't guess. We use heat maps, session recordings, conversion funnels, and advanced analytics to detect bottlenecks, friction points, and behaviors that affect your site's performance. Optimization starts with understanding the user.

We redesigned the experience with a focus on conversion.

Every adjustment we make—whether it's copy, design, or visual hierarchy—has a reason. We create more intuitive navigation flows, simplify processes, and eliminate distractions that divert the user from the desired action. Fewer clicks, more results.

We run A/B tests to validate decisions before scaling up.

Every change is validated with testing. We compare versions, measure the impact, and choose what works. This way, we ensure that every improvement not only looks good, but also converts better.

Real benefits for your business

Conversion optimization and user experience are not a luxury: they are a smart investment. Improving how your users interact with your site directly impacts your revenue, without the need to increase traffic.

Better performance with the same traffic

We improve your conversion rates without the need to invest more in acquisition. What you already have starts to perform better.

Frictionless interaction

We remove obstacles in forms, shopping carts, and critical flows. Navigating your site becomes simple, logical, and fluid.

Decisions based on actual behavior

All improvements are based on data: how the user navigates, where they leave, what slows them down, and what motivates them to move forward.

Controlled tests, measurable results

Each change is tested before being implemented globally. This reduces risks and ensures progressive improvements.

Greater trust and credibility

An intuitive, well-designed experience builds trust, reduces bounce rates, and strengthens your brand.

Scalability

Once optimized, your site can scale without losing efficiency. Every channel that brings traffic finds an environment ready to convert.

Our success stories

Leasy

“Thanks to the team at Seolab, we achieved a significant increase in our organic traffic and online sales. We implemented geolocated keywords and content optimization, positioning Leasy as one of the leading references in online vehicle sales.

“Thanks to the Seolab team, we have achieved a significant increase in our local organic traffic and online sales. The implementation of geolocated keywords and content optimization have positioned Leasy as one of the main referrers in online vehicle sales.”

Apuesto.pe

“Seolab Marketing Agency implemented an impeccable Local SEO strategy that helped us to be more visible in online gambling searches in Peru. The optimization of our Google Business Profile listing and online review management.”

Doug Construction

“Thanks to Seolab, we improved our visibility on Google and attracted more construction clients. Their Local SEO strategy, with Google Maps optimization and geolocated content, made us stand out in searches in Lima.”

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Preguntas frecuentes sobre CRO y UX

What is the difference between CRO and UX?

UX (user experience) focuses on how people interact with your site: navigation, design, clarity. CRO (conversion rate optimization) seeks to translate those interactions into concrete results: leads, sales, or registrations. They are complementary disciplines.

How do I know if I need CRO and UX?

If you have traffic but your conversions are not improving, there are likely to be issues with user experience or friction in the user journey. A quick audit can identify areas for improvement and define priorities.

What tools do you use to measure user behavior?

We work with heat maps, session recordings, funnel analysis, and custom events in Google Analytics. Everything is measured before decisions are made.

What is A/B testing and what is it used for?

It is an experiment where two versions of the same page or element (for example, a button or a form) are compared to see which one converts better. It allows you to make decisions based on data, not intuition.

How often are adjustments made?

It depends on user behavior and traffic patterns. We typically work with optimization cycles every 2 to 4 weeks, reviewing results and applying improvements progressively.