Auditoría de CRO
The conversion audit (CRO Audit) is a comprehensive analysis of your website focused on identifying friction points that prevent your users from completing key actions such as purchases, forms, reservations, or subscriptions. We evaluate the entire customer journey, heat maps, session recordings, conversion funnels, and micro-interactions, and combine this with quantitative and qualitative data analysis. The goal is to understand why users are not converting and to provide specific recommendations, prioritized according to impact and ease of implementation. This service is essential for maximizing the return on your web traffic without the need to increase investment in user acquisition.
Benefits
Direct increase in conversion rate without increasing traffic.
Reduction in cost per acquisition (CPA) by improving site efficiency.
Identification of bottlenecks in the funnel and opportunities for improvement.
Prioritization of actions based on impact and effort, optimizing resources.
Alignment of design, copy, and functionalities with business objectives.
