Case Study
Organic Traffic Generation
Leasy is a leading financing and leasing company in the Peruvian market, dedicated to offering affordable loans and flexible financial solutions to application drivers. With a focus on supporting people with limited access to traditional banking services, Leasy has grown rapidly in a highly competitive sector.
In this competitive scenario, Leasy Peru has emerged as a star, offering innovative vehicle financing solutions. This success is not fortuitous, but the result of a solid and focused SEO strategy, which has raised Leasy's visibility, positioning it as the ideal partner for well-known brands such as Kia, Toyota and Chevrolet.
What were the main challenges?
Leasy faced several challenges in its digital strategy:
- Lack of online visibility: Despite having a solid business model, Leasy faced a limited digital presence, which made it difficult to attract organic traffic and be competitive with other financing providers. A nivel de SEO, Leasy no lograba aparecer en los primeros resultados para palabras clave relacionados con créditos vehiculares y financiamiento, perdiendo visibilidad frente a competidores. Nuestro análisis reveló un volumen significativo de búsquedas en Google, de servicios afines que Leasy no estaba capturando. In addition, the website was experiencing technical issues that were affecting its performance, preventing proper indexing of its pages.
- Low web conversion: Leasy was challenged by the fact that its website was not connecting effectively with users. Many visitors were not finding the information they needed, which raised doubts about the reliability of the service. In addition, the lack of testimonials from people who had already used Leasy made the service feel less reliable, which affected their decision to move forward with the process. Not having a clear FAQ section, where the most common questions were answered, meant that users had many queries, and the navigation of the page did not respond to what they were really looking for. This was alienating potential customers, who wanted to feel secure before making such an important decision. This was mainly answered through its telephone channels.
SeoLab Solution
SeoLab implemented a comprehensive SEO strategy to solve Leasy's problems:
- Complete technical audit: We identify and solve the technical problems of the website, improving its performance and facilitating search engine indexing.
- Keyword Optimization: We performed an exhaustive keyword analysis for the Peruvian financing market, implementing optimization strategies for both generic and long tail keywords, focused on credit and leasing. Specific pages were created targeting the most important keywords, as well as localization pages to increase relevance in Lima.
- Specialized content generation: We developed content that addressed the most frequent needs and questions of users interested in financing, increasing organic traffic and site relevance.
- Customer Journey Strategy: We separate keywords by the different stages of the conversion funnel and connect items in a way that improves user navigation.
- Linkbuilding strategy: We implement a link building campaign from high authority sites to improve the visibility and positioning of the site in search results.
- Local SEO Optimization: We created Leasy's Google Business Profile and focused on getting customer testimonials to improve brand presence.
- Improvements in CRO: Show the most relevant information in the first two sections of the website and order the content in a logical and understandable way. On the other hand, we created a pop-up for them to leave us their information, so we capture the important information of the potential customer.
Results
Thanks to our strategy, Leasy succeeded:
- Significant increase in organic traffic from 108 and 488 impressions to 1238 organic traffic (users per month), and 18304 impressions in the first eight months.
- Improved SEO positioning, achieving to appear on the first page of Google for relevant keywords such as “loans without bank” and “leasing financing”. At the beginning they had 26 KW in total and 2 of them on the first page, 1334 keywords and 104 KW on the first page.
- Creation of 65 pages and blogs focused on keywords relevant to the brand.
- Decrease in cost per acquisition: A significant increase in organic lead generation and improved user experience caused the CPA to decrease month over month.
- Strengthening of domain authority, from a DR of 10 to 26 in a few months.